Business Services Industry
E&J Gallo Winery Acquires Mirassou Brand.
Knight Ridder/Tribune Business News, September, 2002
By Paul Schnitt, The Sacramento Bee, Calif. Knight Ridder/Tribune Business News
Sep. 21--E&J Gallo Winery announced Friday it has purchased the well-known Mirassou brand from America's oldest winemaking family, the latest in a string of acquisitions for the world's largest wine company.
The private companies did not disclose the sales price for the Mirassou wine inventory and label. Mirassou's San Jose winery and Monterey County vineyards were not included in the sale.
Mirassou, which ships about 100,000 cases annually, has been known mainly for its premium chardonnay brand.
"It's a business move -- a small one -- but it will be profitable for Gallo to add this brand to its portfolio," said Jon Fredrikson, a San Francisco...
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