Business Services Industry
REI, Online Dating Service Offer Outdoor Adventure Trips for Singles.
Knight Ridder/Tribune Business News, September, 2002
By Pam Sitt, The Seattle Times Knight Ridder/Tribune Business News
Sep. 28--Think of it as "Survivor" meets "Blind Date" -- without the cameras.
Singles looking for love and adventure can get a two-for-one shot with outdoor trips organized by Seattle-based REI and online dating service Match.com.
The two companies recently teamed up to offer activity-based adventure trips -- hiking, climbing, kayaking and cycling -- to Match.com members.
"Interactive activities are a great, low-pressure way to meet other people," said Kathleen Roldan, director of dating for the Dallas-based matchmaking company. "We're offering a large pool of eligible singles an opportunity to interact with each other without the pressure of a first-date...
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