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Readers Not Buying Peter Jennings' Sept. 11 Book; Publisher Offers Discount.
Knight Ridder/Tribune Business News, October, 2002
By Paul D. Colford, Daily News, New York Knight Ridder/Tribune Business News
Oct. 2--Peter Jennings' "In Search of America" is a book in search of readers.
Despite heavy promotion by the publisher, a weeklong tie-in series on ABC and big pushes by the ABC anchorman and coauthor Todd Brewster, the coffee-table book looks like the first high-profile stumble of the fall publishing season.
After a month in stores and stiff competition from Sept. 11 books, "In Search of America" has yet to make The New York Times best-seller list and failed to place last week among USA Today's top 150 sellers.
As a result, publisher Hyperion is offering to share with retailers a 40 percent markdown of the book's $50 list price in hopes of...
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