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University of Florida in Gainesville Recruiter Says Air Time Is Selling Point.

Knight Ridder/Tribune Business News, October, 2002

By Joe Schad, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News

Oct. 4--GAINESVILLE, Fla.--Florida recruiting coordinator Tyke Tolbert realized what he has going for him when he began making phone calls after the Gators' victory over Tennessee.

"Mamas were getting on the phone," Tolbert said. "They were saying they watched the game. They were just as excited about the win as we were."

The key here is that many of these mamas watched the Gators from homes in Texas, Michigan, Ohio and California. What these mamas realized is that if their sons go to Florida, they can watch them on TV almost every week.

Florida plays on CBS for a third consecutive week Saturday, against Ole Miss, after being featured against...

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