Business Services Industry
Norfolk, Va., Businesspeople Hear Lecture on Marketing to Minorities.
Knight Ridder/Tribune Business News, October, 2002
By Philip Walzer, The Virginian-Pilot, Norfolk, Va. Knight Ridder/Tribune Business News
Oct. 11--NORFOLK -- No one would dare say that all Italian-Americans act like Tony Soprano, so don't think one message will resonate with all African-Americans.
"My 17-year-old nephew has different interests than I do," local marketing executive Delceno C. Miles said during a talk Thursday at Norfolk State University. "But when you talk to clients, stereotypes are still there -- the one-size-fits-all marketing plan."
Miles spoke on "minority marketing" to more than 60 local businesspeople -- including several Norfolk State alumni -- as well as professors and students.
She has been president, since 1989, of the Miles Agency, a marketing and...
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