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Kmart Has No Comment on New Television Advertisements Featuring Martha Stewart.
Knight Ridder/Tribune Business News, October, 2002
By Chris Baker, The Washington Times Knight Ridder/Tribune Business News
Oct. 11--Kmart is running a new television advertisement featuring embattled domestic diva Martha Stewart -- a move that has some folks on Wall Street and Madison Avenue scratching their heads.
The commercial, which promotes Mrs. Stewart's line of pastel-colored bed linens and bath towels, has reached the airwaves at an unusual time.
Last week, Mrs. Stewart resigned from the board of the New York Stock Exchange amid reports that federal prosecutors had secured a key witness in their investigation of her role in the ImClone Systems Inc. insider-trading scandal.
The advertisement ends with a smiling Mrs. Stewart snuggled tightly in a bed made with her...
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