Business Services Industry
Kmart to Launch Aggressive Sales, Promotions for the Holiday Season.
Knight Ridder/Tribune Business News, October, 2002
By Jennifer Dixon, Detroit Free Press Knight Ridder/Tribune Business News
Oct. 15--Kmart Corp. is auditioning store managers around the country for a series of holiday commercials designed to appeal to loyal customers and lure back those who strayed when they found empty shelves and dirty aisles.
Kmart also will try to pull traffic into stores during the holiday-shopping season with aggressive sales and promotions of toys, electronics, videos and other hot-selling items.
How Kmart fares during its fourth quarter -- November, December and January -- could help determine whether the Troy retailer is forced into a new round of store closings. The company shut 283 unprofitable stores in May and June; it filed for Chapter 11 bankruptcy...
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