Business Services Industry
Thailand's Advertising Industry Is Set to Expand 12 Percent This Year.
Knight Ridder/Tribune Business News, October, 2002
Bangkok Post, Thailand Knight Ridder/Tribune Business News
Oct. 24--Thailand's advertising industry will grow by 12 percent this year to 58-60 billion baht unless there are serious external problems such as a US-Iraq war, says the president of the Advertising Association of Thailand.
"The business environment in Thailand now is very optimistic, but we have to take a closer look at regional and world issues that are key factors to bring down industry growth," Parames Rachjaibun said.
Dolchai Boonyaratavej, the chairman and chief executive of Dentsu Young & Rubicam Co, said global uncertainty would cause multinationals to review spending.
However, Pinit Chantaprateep, the executive vice-president of J. Walter Thompson, said he...
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