Business Services Industry
Broadcaster Set to Tune Up Its Thai News Programming.
Knight Ridder/Tribune Business News, November, 2002
By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Nov. 5--ITV Plc is preparing to strengthen its news programming in order to stay ahead of the Mass Communications Organisation of Thailand (MCOT), which is beefing up coverage of news on Channel 9.
The independent broadcaster said it would increase the size of its editorial team by 30 staff to a total of 300, and focus more on crime news programmes, which ranked second behind entertainment news in popularity among viewers.
The revamp would make its news programmes more immediate, deep and interesting to keep leadership in the market, said iTV managing director Sanchai Tiewprasertkul.
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