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Massachusetts Residents Wait for Krispy Kreme Despite Cold-Weather Delay.
Knight Ridder/Tribune Business News, December, 2002
By Chris Reidy, The Boston Globe Knight Ridder/Tribune Business News
Dec. 12--MEDFORD, Mass.--Its doughnuts may inspire devotion, but Krispy Kreme Doughnuts Inc. learned yesterday that hot Southern doughnuts and cold New England weather don't always mix.
To celebrate the groundbreaking of its first Massachusetts store, North Carolina-based Krispy Kreme dispatched a special truck that converts into a mini doughnut factory.
Known as the Krispy Kreme Mobile Store, the truck was supposed to dispense doughnuts at a 10 a.m. groundbreaking ceremony here, near Wellington Circle, and then sell them to the public till 7 p.m.
But it was the truck's first trip north in December, and the water it stores for the baking process had frozen,...
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