Business Services Industry
Red Roof Inns Refocus on Business Travel Market.
Knight Ridder/Tribune Business News, December, 2002
By Suzanne Marta, The Dallas Morning News Knight Ridder/Tribune Business News
Dec. 18--With corporations slashing business travel budgets, hotel occupancy rates in free fall and room revenue depressed, Red Roof Inns has embarked on what might be considered an unusual business strategy.
The Dallas-based chain is adding about 140 hotels to its lineup, spending hundreds of millions of dollars more to renovate existing properties, and repositioning itself as a budget-rate alternative for business travelers.
"Business travelers are more loyal," said Joe Wheeling, Red Roof's executive vice president and chief operating officer. "They stay for two or three days at a time, and they'll be back week after week."
If the plan succeeds,...
- 5 Rules for Immediate Annuities
- Death in the Family: 12 Things to Do Now
- Dumbest Things You Do With Your Money
- 6 Online Networking Mistakes to Avoid
- 401(k) Mistakes to Avoid
- 5 Economic Scenarios to Keep You Up at Night
- The Real ‘Best Places to Retire’
- Best Credit Cards for You
- 12 Tough Questions to Ask Your Parents
- The Real ‘Best Colleges’
- Home Buyer Tax Credit: How to Cash In
- Why You Shouldn't Bash Cash
- 8 Phony 'Bargains' and Better Alternatives
- Danger: 3 Debit Card Scams to Avoid
- 6 Myths About Gas Mileage
- 29 Fees We Hate Most
- Quick and Easy Ways to Boost Returns
- Best Stocks to Buy Now
- Lower Your Taxes: 10 Moves to Make Now
- New Jobs: 8 Lessons from Real-Life Career Switchers
- The New Job Market: Who Wins and Who Loses?
- Health Care Reform's Public Option: Everything You Need to Know
- Volunteer Work When Unemployed: Should You Work for Free?
- Whose Recovery Is This?
- Long-Term-Care Insurance: 4 Biggest Risks to Avoid
Most Recent Business Articles
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- LIFO vs. FIFO: a return to the basics
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Using object-oriented analysis and design over traditional structured analysis and design
- Design a commission plan that drives sales - Sales Commissions
