Business Services Industry
E-Cards Make Mark, But Paper Still Rules for Holiday Greetings.
Knight Ridder/Tribune Business News, December, 2002
By Brian MacQuarrie, The Boston Globe Knight Ridder/Tribune Business News
Dec. 24--When Louis Prang created the first American Christmas cards at his Roxbury factory in 1874, the high quality of his lithographs caused a global sensation that spawned the US greeting-card industry.
Today, at Prang's former home in Roxbury Highlands, his invention is being morphed into an Internet e-card.
"My children have digital cameras, and they make cards and send them over the Internet," said Liz Tavares, who lives in the Prang House on Centre Street. "I think it's such a wonderful convenience."
Such is the 21st-century dilemma for the hand-cramping blur that can be the annual ritual of sending Christmas cards. With thousands of electronic...
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