Business Services Industry
Thailand Advertising Industry Growth of 15.38 Percent Tops Forecast.
Knight Ridder/Tribune Business News, January, 2003
By Bamrung Amnatcharoenrit, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Jan. 14--Thailand's advertising industry performed better than expected last year with billings rising by 15.38 percent to 61.21 billion baht, according to Nielsen Media Research Thailand.
Advertising executives had earlier projected that total industry spending for 2002 would grow by about 12 percent, to 60 billion baht.
The improved results stemmed from the economic recovery and an increasing number of new big spenders in sectors such as housing and energy drinks.
However, the outlook for 2003 remains uncertain. Executives recently lowered growth projections to between 5 percent and 10 percent from more than 10 percent, because of a...
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