Business Services Industry
Daily News, New York, Media Column.
Knight Ridder/Tribune Business News, January, 2003
By Paul D. Colford, Daily News, New York Knight Ridder/Tribune Business News
Jan. 21--INSTYLE: NEWSSTAND STRENGTH: InStyle, the monthly showcase for celebrity weddings and stunning homes of the stars, topped the list of circulation performers for the fourth time in five years.
Capell's Circulation Report, a newsletter published by circ guru Dan Capell, cited InStyle's newsstand sales, around 1 million copies per issue, and said it far exceeds the industry average by selling 60 percent of copies distributed.
Real Simple, another Time Inc. title, made Capell's honor roll of improving performers for the first time -- at No. 2 -- just three years after its launch. The mag's newsstand sale surged 40 percent last year, selling more than 50...
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