Business Services Industry
San Jose Mercury News, Calif., Jon Fortt Column.
Knight Ridder/Tribune Business News, February, 2003
By Jon Fortt, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
Feb. 17--Don MacDonald has a problem. As director of the Intel group that markets laptop chips, he has to convince buyers of portable computers that raw chip speed isn't everything.
That's like Porsche suddenly trying to convince car buyers that horsepower is overrated. For the past 10 years, marketers at Intel have been the loudest voices in the computing industry trumpeting that a high-revving engine, in the form of a chip with a high megahertz rating, is what makes a computer great.
But at this week's Intel Developer Forum in San Jose, the Santa Clara chip giant is expected to promote its upcoming Centrino chipset, whose processor actually runs more...
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