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Spanish Media Conglomerate Grupo Prisa Moves into U.S. Hispanic Market.
Knight Ridder/Tribune Business News, February, 2003
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By Christina Hoag, The Miami Herald Knight Ridder/Tribune Business News
Feb. 20--Spanish media conglomerate Grupo Prisa is moving aggressively into the U.S. Hispanic entertainment market through locally based television production and film distribution deals.
It also plans to expand into Spanish-language radio.
Prisa's New York-based unit Plural Entertainment signed two deals this month, with Miami's Latin World Entertainment Agency and Estefan Enterprises of Miami Beach, to quickly enter the burgeoning Hispanic entertainment sector.
"Our strategy is clear: ...
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