Business Services Industry
At Hasbro, Costly Licensing Agreements Are Out, Classics Are Back In.
Knight Ridder/Tribune Business News, February, 2003
By Lisa Biank Fasig, Providence Journal, R.I. Knight Ridder/Tribune Business News
Feb. 23--NEW YORK--It's hard to think of a time when Hasbro Inc. has appeared more sure of itself, more focused on its belly button.
The Pawtucket-based toy maker unveiled a line of products last week at the American International Toy Fair that reflects a company looking deep within itself. A leaner, and less risky, company, its toys for this year are overwhelmingly based on its staple brands and existing lines, such as Play-Doh and Transformers. Less than a handful are tied to movie releases.
It's the fruition of a story Hasbro started telling in early 2001, when it embarked upon a plan to reduce debt, improve its supply chain and return attention to...
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