Business Services Industry
Walt Disney World Loses Two Sponsors.
Knight Ridder/Tribune Business News, February, 2003
By Robert Johnson, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Feb. 24--The recent moves of sponsors at Walt Disney World have opened two new seats.
FedEx Corp. has ended its advertising and financial support of the Space Mountain roller coaster at Magic Kingdom and General Electric Co. is no longer a backer of Epcot's Illuminations fireworks show.
The specifics of sponsors' contracts vary, but they generally require companies to pay a fee to badge attractions with their logos. For example, GE's logo appeared in lights over the otherwise darkened World Showcase Lagoon at Epcot as the fireworks smoke clears.
Disney World sponsors have come and gone periodically since the park opened in 1971. The corporate...
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