Business Services Industry
Bank One Launches Rewards Credit Card with Disney, Visa.
Knight Ridder/Tribune Business News, March, 2003
By Janet Kidd Stewart, Chicago Tribune Knight Ridder/Tribune Business News
Mar. 5--Rugrats have new reason to nag their parents for more stuff: It just might get them to Disney World.
Chicago-based Bank One Corp. on Tuesday officially launched its co-branded rewards credit card with Walt Disney Co. and Visa International, the latest in a series of rewards programs that started in the 1980s with frequent flier mileage cards.
The trio is spending more than $100 million on marketing the card, which carries a mouthful of a name. The Disney Visa Credit Card from Bank One offers points based on spending that can be redeemed for Disney merchandise and tickets to its theme parks.
Bank One Chief Executive Jamie Dimon said the companies...
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