Business Services Industry
Hooters Air Debuts with Flight from Myrtle Beach, S.C, to Atlanta.
Knight Ridder/Tribune Business News, March, 2003
By Dahleen Glanton, Chicago Tribune Knight Ridder/Tribune Business News
Mar. 7--MYRTLE BEACH, S.C.--Adding a new dimension to the old concept of niche marketing, the Hooters restaurant chain made its debut in the airline industry Thursday, seeking to prove that young women in low-cut tank tops and orange hot pants can keep its planes flying while others are struggling to stay in the air.
Hooters Air, which is starting out with one daily round-trip flight from the golf resort city of Myrtle Beach to Atlanta, is the latest in a wave of start-up airlines trying to capitalize on the faltering airline industry by capturing specific customers with lower prices, comfortable seating and entertainment.
But while airlines such as the successful...
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