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British No-Frills Flights Boom May Have Reached End of Its Runway.
Knight Ridder/Tribune Business News, March, 2003
Evening Standard, London Knight Ridder/Tribune Business News
Mar. 6--Plunging profits, shattered share prices, passengers and workers in revolt. Has the budget airline bubble finally burst? At the height of the hi-tech boom, Rod Eddington, chief executive of British Airways, used to privately compare the upstart no-frills airlines to dot com start-ups.
They made a lot of noise in the Press and advertising, shouting about their "user numbers", but industry veterans such as Eddington could not work out how you could ever make the business work in the long term.
That is why he sold BA's squawking baby sister Go on the cheap, but he looked the mug when Ryanair and easyJet started turning impressive profits, especially as traditional...
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