Business Services Industry
Las Vegas Tourism Agency Executive Says Research, Marketing Are Key to Success.
Knight Ridder/Tribune Business News, April, 2003
By Chris Jones, Las Vegas Review-Journal Knight Ridder/Tribune Business News
Apr. 6--During his 30-year tenure with the Las Vegas Convention and Visitors Authority, Rossi Ralenkotter has seen the city's tourism industry overcome one major challenge after another.
These days, it's taking on multiple trials at once.
Despite the magnified threat to the city's tourism industry, Ralenkotter recently said Las Vegas will succeed by sticking to the same approach it's used to lure new visitors for decades: aggressive research and marketing.
"I've seen energy crises and shortages, recessions, the first Gulf War, the start of (gaming) competition in Atlantic City and throughout the United States, and increased competition in the...
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