Business Services Industry
7-Eleven to Offer Its Own Private-Label Premium Beer.
Knight Ridder/Tribune Business News, April, 2003
By Maria Halkias, The Dallas Morning News Knight Ridder/Tribune Business News
Apr. 10--7-Eleven Inc. will stock its own private-label premium brew starting this summer, a move that's expected to be closely watched in the $60 billion U.S. beer business.
Santiago beer, which will begin to appear in 7-Eleven cold vaults in June, will be sold for $5.99 a six-pack. The price is lower than that of the other premium brands, including Mexican import Corona, that Santiago is packaged and brewed to compete with.
"7-Eleven is the 800-pound gorilla in the beer business. It's one of the largest sellers of beer in the country, somewhere in the top five with Wal-Mart and major grocery chains," said Harry Schuhmacher, editor of Beer Business Daily, a...
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