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Hockey Legend Helps Auto Dealerships Kick Off New Brand Name: Power.
Knight Ridder/Tribune Business News, May, 2003
Tags: AutoNation Inc., brand, Branding, dealership, Ford Motor Co.
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By Danielle Herubin, The Orange County Register, Calif. Knight Ridder/Tribune Business News
May 1--Wayne Gretzky was there to drum up some team spirit.
Gretzky, dubbed "The Great One" for his stellar hockey career, lectured an auditorium full of Southern California auto dealers Wednesday about how to be a winning team. The group, all part of the AutoNation Inc. chain, was kicking off a new brand name for 33 of its 43 local dealerships: Power.
As in Power Ford Huntington Beach. Power Nissan Irvine. Power Ford Tustin.
In all, nine of the 14 dealerships in Orange ...
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