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Disney Launches Online Game for Children.

Knight Ridder/Tribune Business News, May, 2003

By Dean Takahashi, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News

May 6--In the first online game world targeted at children, Disney is launching "Toontown Online," a fantasyland where players can compete in fishing contests and battle bad guys by pelting them with cream pies.

The mass market hasn't taken to pay-per-month online computer games oriented toward adults, such as "The Sims Online" and "EverQuest," in the way that many pundits predicted.

But Disney said that its brand clout and its reputation for making non-violent, safe places for kids could very well convince parents to sign their kids up for Toontown, which features many of Disney's popular cartoon characters.

The Burbank-based entertainment...

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