Business Services Industry
JetBlue Takes a Bold Step toward Growth.
Knight Ridder/Tribune Business News, June, 2003
By Eric Torbenson, The Dallas Morning News Knight Ridder/Tribune Business News
Jun. 11--Move over Southwest Airlines Co. -- there's a new low-fare darling that's grabbing the headlines.
JetBlue Airways Corp. stunned the airline industry Tuesday by ordering as many as 200 new jets from Brazilian manufacturer Embraer.
The order, valued at as much as $6 billion, represents a bold step for an airline that's just three years old, carries only a sliver of the nation's traffic and remains just a curious name to most fliers.
That figures to change. JetBlue is the fastest-growing airline in domestic aviation history, and the new aircraft order will eventually put JetBlue service in dozens of cities across the country, including at...
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