Business Services Industry
Future Unclear for Sports-Marketing Department at R.J. Reynolds Tobacco.
Knight Ridder/Tribune Business News, June, 2003
By Brian Louis, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News
Jun. 20--The future of the once wide-ranging sports-marketing department at R.J. Reynolds Tobacco Co. is unclear after yesterday's official announcement that Nextel Communications Inc. will replace Reynolds Tobacco as the sponsor of NASCAR's premier racing series.
The division's future is murky in part because Reynolds Tobacco's parent in Winston-Salem, R.J. Reynolds Tobacco Holdings Inc., has recently embarked on a complete examination of the way it does business to an effort to increase profit.
The company used to have sponsorships in sports such as golf, drag racing, and billiards in addition to NASCAR. But a settlement agreement between the states and...
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