Business Services Industry
Harry Potter Set for Record Sales.
Knight Ridder/Tribune Business News, June, 2003
By Nareerat Wiriyapong, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Jun. 21--Local bookstores expect the fifth episode in the Harry Potter series to smash all local sales records when Harry Potter and the Order of the Phoenix makes its global debut today.
Book importers say that the book could easily see sales twice that of the four previous novels combined.
Nuntawan Suwandej, group product marketing manager of Asia Books Thailand, said the bookstore estimated the sales of The Order of the Phoenix "could be double or even triple of the past four chapters of the series".
"So far, almost 10,000 bookings have been recorded over the past three months," she said.
Ms Nuntawun said several tens of thousands of...
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