Business Services Industry
Airlines Feel Pressure to Improve Fre...uent Flier Programs.
Knight Ridder/Tribune Business News, July, 2003
By Martin J. Moylan, Saint Paul Pioneer Press, Minn. Knight Ridder/Tribune Business News
Jul. 6--It's a breeze to collect fre...uent flier miles, especially when you're a road warrior like Cal Kirchhof. The Minnetonka resident has racked up more than 1 million miles on Northwest Airlines since 1985, mostly by winging it for Cray Research. But like many other members of fre...uent flier programs, he laments that it's too hard to redeem his miles for tickets.
"There are too many restrictions," he says. "You can ask for something today and not get it, but the next day you might. Two, three times, my wife and I could get to Europe using WorldPerks miles. But there was no way to get back." Still, Kirchhof has managed to use more than 800,000 of the...
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