Business Services Industry
Thai Jeweler Takes Leaf from Direct-Sales Book.
Knight Ridder/Tribune Business News, July, 2003
By Nareerat Wiriyapong, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Jul. 11--The local jewellery retailer Jubilee has teamed up with an Indian-born diamond trader to introduce a personal franchising model similar to those applied by direct-sales cosmetic firms in a move to establish a new marketing channel.
The model, said to be the first of its kind in Southeast Asia, is being introduced by Earth Star Diamond Co, a 60:40 joint venture between Jubilee founder Viroj Phonprakit and Sachin Mehta.
Mr Mehta is a rough diamond trader, also known as a sightholder, with business operations in Antwerp, Belgium, one of the world's premier diamond centres.
The venture envisages recruiting "members", or sales...
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