Business Services Industry
Thai Advertising Industry Expects Spending to Rise 10 Percent.
Knight Ridder/Tribune Business News, August, 2003
Bangkok Post, Thailand Knight Ridder/Tribune Business News
Aug. 18--The outlook for the advertising industry remains ...uite positive for the second half of this year, despite the government's ban on alcohol advertising on television from 5 am to 10 pm, effective from Oct 1.
Media industry executives are confident the strong economy and higher consumer spending will lead to growth of at least 10 percent in media spending in the second half, following a 17 percent rise in the first half.
Ichaya Santitrakul, managing partner of Brand Connections Co and vice-president for media of the Advertising Association of Thailand, said increased TV advertising of consumer and beauty products would replace the spending from drinks companies in the...
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