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Frito-Lay Aims to Take a Bite of Pringles' Sales with New Stax Line.
Knight Ridder/Tribune Business News, August, 2003
By Steve Quinn, The Dallas Morning News Knight Ridder/Tribune Business News
Aug. 19--PLANO, Texas-Plano-based Frito-Lay Inc. is canning its Lay's potato chips brand.
Chip-lovers can now get their Lay's in the traditional bag or in a new cardboard can, a la Procter & Gamble's Pringles brand.
With its Lay's Stax line, which was introduced Monday, Frito-Lay hopes to take a bite out of Pringles' market share, company spokesman Charles Nicolas says.
"It's an untapped snack segment for Frito-Lay, and with our snack expertise we will take a slice from this potato, too," he said.
It's the first direct challenge to Pringles, which were introduced in 1971. (The brand's unusual name, by the way, comes from a street in suburban...
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