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Glaxo Pushes to Get Newly Approved Viagra Competitor in Stores.
Knight Ridder/Tribune Business News, August, 2003
The Boston Globe Knight Ridder/Tribune Business News
Aug. 22--Glaxo is racing to get its rival to Viagra on sale in America as early as next month after regulators gave the anti-impotence treatment the green light late on Tuesday.
Levitra, a drug developed in co-operation with Germany's Bayer, hopes to hit the shelves before another rival, Cialis.
Glaxo and Bayer plan a 'substantial' campaign to reach doctors, followed by a big advertising push. To reach men over 40, and to reassure them the product is sufficiently masculine, they are sponsoring the American football season and have hired a famous coach as spokesman.
Cialis was launched before Levitra in Europe and outsells it two to one, though Viagra remains by far the...
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