Business Services Industry
Aristocrat Prepares to Take on Rival Slot-Machine Suppliers.
Knight Ridder/Tribune Business News, August, 2003
By Rod Smith, Las Vegas Review-Journal Knight Ridder/Tribune Business News
Aug. 27--Aristocrat Technologies, the U.S. subsidiary of Australia-based Aristocrat Leisure Ltd., is positioning itself to compete head-to-head with slot manufacturing giant International Game Technology.
Deutsche Bank analyst Marc Falcone said casino slot managers, who have been looking for new and viable slot suppliers besides Reno-based International Game Technology and Alliance Gaming, will welcome the competition too.
IGT in 2002 accounted for more than 70 percent of the domestic slot machine market, while Aristocrat and Alliance had market shares less than 15 percent each.
Outside the United States, however, Aristocrat's market share exceeds 40...
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