Business Services Industry
Central Indiana Hospitals Aim to Please Expectant Women, New Families.
Knight Ridder/Tribune Business News, August, 2003
By Diana Penner, The Indianapolis Star Knight Ridder/Tribune Business News
Aug. 25--It's tough to resist a happy, healthy new baby, smelling of sweet milk and powder.
That's true for friends and family -- and for Central Indiana hospitals eager to be chosen by parents.
For hospitals, a happy birth is an opportunity to start a relationship with a family -- especially with the mother -- that can translate into years of loyalty.
Women make most of the health care decisions for a family, experts say. So hospitals are investing in state-of-the-art medical technology and the kinds of amenities savvy, consumer-oriented moms-to-be expect.
"From the hospital and even the physician practice standpoint, that's the hot business...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by the Premiere Rewards Gold Card from American Express