Business Services Industry
Detroit Free Press Cars Column.
Knight Ridder/Tribune Business News, September, 2003
By Mark Phelan, Detroit Free Press Knight Ridder/Tribune Business News
Sep. 18--If the 2004 Subaru Baja Turbo were a multiple-choice question, the answer would be "none of the above."
As any student knows, sometimes that's the right answer. The Baja is a compact whazzat, the kind of car Dr. Seuss might have imagined.
Strictly speaking, the Baja is a compact four-door pickup, but Subaru is not a brand about which to be strict. The small automaker has survived by playing fast and loose with automotive definitions, creating new market niches and filling them with unusual vehicles.
The 2004 Baja Turbo is Subaru's latest segment stretcher. It offers a small pickup bed, an interior comparable to the subcompact Honda Civic's,...
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