Business Services Industry
Chicago Tribune Marketing Column.
Knight Ridder/Tribune Business News, October, 2003
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News
Oct. 16--The quickest way to a kid's heart these days appears to be through chewing gum.
At least that what Wm. Wrigley Jr. Co. believes.
That may explain why kids are suddenly getting serious attention by the gum giant, which knows teens and adults very well, but has not paid as much attention, until now, to the kid's market.
So while its kids-focused Amurol Confections Co. unit in Yorkville has been playing its own game, Wrigley has decided to bring the kids to the adults' table, so to speak. Over the past few months, the gum giant has been integrating Amurol into Wrigley's massive sales and marketing organization at its Michigan Ave. headquarters.
The...
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