Business Services Industry
Oregon Insurer to Drop Its Low-Premium Health Plan.
Knight Ridder/Tribune Business News, October, 2003
By Tim Christie, The Register-Guard, Eugene, Ore. Knight Ridder/Tribune Business News
Oct. 15--The state's largest health insurer is pulling the plug on one of its insurance plans designed to make consumers more aware of the actual costs of health care.
Regence BlueCross BlueShield of Oregon launched the plan, called DirectBlue, as a pilot project in Lane County in May 2002, but it notified employers last month that it was dropping the plan at the end of the year.
Even with 12,000 subscribers, the plan wasn't working the way Regence thought it would, said Jeff Brown, Regence's assistant vice president for sales in Oregon.
"The plan design was different than what we'd been offering in other markets," he said Tuesday. "At the...
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