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Women Are Next Sportswear Marketing Niche as Popularity of Jersey Dress Rises.
Knight Ridder/Tribune Business News, October, 2003
By Andrea K. Walker, The Baltimore Sun Knight Ridder/Tribune Business News
Oct. 26--Jessica Santana isn't much of a basketball fan, doesn't have a favorite team and can't name a lot of the players.
But during Michael Jordan's final home game last spring, the 22-year-old bartender was at the MCI Center in Washington wearing her own version of Jordan's No. 23 jersey -- a v-neck top with the sleeves cut off and a clingy skirt that ended a couple of inches above the knee.
"I just like them for fashion," Santana said of the jersey dresses -- she owns three -- that she wears to nightclubs with high-heeled boots or matching sneakers.
Player jerseys, a popular slice of the $34 billion U.S. sportswear market, were once worn almost...
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