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Miller Brewing Has No Plans for New Low-Carb Beer to Rival Coors' Aspen Edge.
Knight Ridder/Tribune Business News, November, 2003
By Tom Daykin, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News
Nov. 20--Miller Brewing Co. has no plans to launch a new low-carbohydrate beer in the wake of Wednesday's announcement of a low-carb beer being launched by Coors Brewing Co.
That's because Milwaukee-based Miller already has a low-carb beer with Miller Lite, said a spokeswoman.
Coors, the nation's third-largest brewer, plans to introduce Aspen Edge next year. Coors is launching Aspen Edge in reaction to the success of Michelob Ultra, a low-carb beer launched last year by Anheuser-Busch Inc., the nation's largest brewer.
"We've done a lot of research, and it definitely seems like a viable opportunity for us," said Hilary Martin, spokeswoman for...
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