Business Services Industry
7-Eleven Shops for Latest in Convenience Items.
Knight Ridder/Tribune Business News, November, 2003
By Maria Halkias, The Dallas Morning News Knight Ridder/Tribune Business News
Nov. 30--When 7-Eleven Inc. wanted its David Sunflower Seeds to come in more convenient packaging, ConAgra Foods put the bag of seeds inside a cup for shell disposal.
For the holidays, the 800-pound gorilla of beer sales asked for more than just seasonal packaging, and Anheuser-Busch responded with a sampler collection of Michelob ales & lagers.
And, anticipating the popularity of Mighty Beanz toys, 7-Eleven secured the exclusive distribution of Marvel Comic character versions of the collectible novelty jumping beans.
There are influential companies in retail other than Wal-Mart Stores Inc., and in the convenience store business, it's Dallas-based...
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