Business Services Industry
Malaysian Motorcycle Brand to Challenge Japanese.
Knight Ridder/Tribune Business News, December, 2003
By Santan Santivimolnat, Bangkok Post, Thailand Knight Ridder/Tribune Business News
Dec. 4--The Malaysian motorcycle brand JRD is gearing up for a major push in Thailand in a bid to quadruple its sales next year in a market dominated by Japanese players.
JRD Bright Motor Industries Co, better known for its motor scooter technology, has a plant in the southern province of Songkhla and began selling its motorcycles in Thailand early this year.
Marketing director Jackson Cheong said the company was ready to offer a wider product line to cover every customer group and meet its ambitious sales target.
Local sales so far have been better than expected, with 15,000 units -- 12,000 scooters and 3,000 family-type bikes -- expected by...
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