Business Services Industry
Hispanic Marketing Firm in Winston Salem, N.C., Enjoys Respectable Gains.
Knight Ridder/Tribune Business News, December, 2003
By Jeanne Sturiale, Winston-Salem Journal, N.C. Knight Ridder/Tribune Business News
Dec. 22--Don Hild launched Hispanic Marketing Resources Inc. in January 2002, a time when the economy had been badly bruised by the recession and Sept. 11 terror attacks.
"People shook their heads at us and said 'You're a glutton for punishment,'" Hild said.
But Hild and partner Fernando Cerdena had a hunch. TV had become a hot commodity with North Carolina's surging Hispanic population. That boded well for the company's flagship product, a Spanish-language TV guide called TeleGuia.
So far, Hispanic Marketing has enjoyed respectable gains through TeleGuia, an advertising-supported guide. The circulation of 40,000 extends beyond the Triad to...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions
Presented by American Express