Business Services Industry
Wells Fargo Makes Web Site User-Friendly for Online Banking Customers.
Knight Ridder/Tribune Business News, December, 2003
By Deborah Lohse, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
Dec. 27--In the heated competition to get bank customers online, Wells Fargo's top talent is an unassuming but sharp leader -- Iranian-born Avid Modjtabai.
Modjtabai, a 42-year-old former consultant to financial services companies, has run Wells Fargo's Internet Services Group since 2002, responsible for Wells' pioneering and award-winning site.
Her division's prime mandate is to make it easy for customers to get virtually every Wells product online -- a vital step in the bank's goal of selling at least eight products to each of its 23 million customers.
And while research firms sometimes rank rival Bank of America higher for its site's...
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