Business Services Industry
Tempe, Ariz.-Based America West Airlines to Sell Advertising on Tray Tables.
Knight Ridder/Tribune Business News, December, 2003
By John Yantis, The Tribune, Mesa, Ariz. Knight Ridder/Tribune Business News
Dec. 10--Before you return the tray table to its full upright and locked position, America West Airlines has a message. The Tempe-based carrier will be the first in the United States to put what it says will be high-quality, aesthetically pleasing advertising on top of its tray tables.
Mercedes-Benz USA, Bank of America and The History Channel will be the first companies to be promoted on the tables beginning Monday.
The airline and Las Vegas-based SkyMedia International launched the idea because they say advertisers will have a "one-of-a-kind opportunity to reach a very desirable demographic for an extended period of time."
The carrier said the ads...
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