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Blockbuster to Start New DVD Trade-In Program.
Knight Ridder/Tribune Business News, January, 2004
By Steve Quinn, The Dallas Morning News Knight Ridder/Tribune Business News
Jan. 6--Blockbuster Inc. will begin accepting used DVDs as trades for store credit this year, part of a four-pronged plan outlined by chief executive John Antioco Monday at a analyst conference in Phoenix.
The new trade-in option, which will probably begin midyear, is the byproduct of a different trade offer already used by the Dallas-based movie rental company.
Currently, customers can trade in a used movie and buy a new one for $12.99.
Mr. Antioco discussed the plans at an annual Smith Barney Citigroup entertainment and media conference, but he did not offer earnings guidance for 2004.
Nor would he discuss Viacom Inc.'s prospects for...
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