Business Services Industry
Accurate Records Help Allay Fears about Mad Cow Disease.
Knight Ridder/Tribune Business News, January, 2004
By Repps Hudson, St. Louis Post-Dispatch Knight Ridder/Tribune Business News
Jan. 11--For the last several years, some members of MFA Inc., a farm cooperative with 45,000 members mostly in Missouri, have kept records on their feeder calves to boost their value 10 percent to 15 percent.
The protocol, known as source and process verification, provides records that show when and to which cow a calf was born as well as when it was weaned and when it received a series of standard vaccinations.
Also, it means that the animal must be dehorned and castrated, if necessary, and treated for internal and external parasites.
"This is to reduce bad treatment of the animals," said Mike John, beef marketing director for MFA in Columbia, Mo. "We...
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