Business Services Industry
Columbus, Ohio-Based Limited Brands to Close Nine Aura Science Stores.
Knight Ridder/Tribune Business News, January, 2004
By Tracy Turner, The Columbus Dispatch, Ohio Knight Ridder/Tribune Business News
Jan. 14--Limited Brands Inc. is closing its nine Aura Science stores, including a store at Easton Town Center, but that won't be the end of the customized skin-care products and cosmetics line.
Instead, the line will be expanded by making it available at 300 of the retailer's Victoria's Secret Beauty stores and an unspecified number of Bath & Body Works stores, the Columbus company said.
"The brand has demonstrated consistently growing customer appeal," said Robin Burns, president and CEO of Victoria's Secret Beauty and Aura Science. "We now recognize an opportunity to accelerate its growth through a broader product-distribution strategy."
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