Business Services Industry

High-Tech Grocery Store Aims to Ease Shopping.

Knight Ridder/Tribune Business News, January, 2004

By Doris Hajewski, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News

Jan. 19--NEW YORK -- Locating the wine aisle isn't a problem for shoppers at Metro Group's newest grocery store in Rheinberg, Germany.

The shopping cart tells them how to find it. Once there, an information terminal in the department will size up the bottle, describe the taste and origin of the contents, and make serving suggestions, with recipes.

Welcome to the Future Store, a technology marvel that Germany's biggest retailer has constructed just outside Duesseldorf, with the help of 40 vendors.

The high-tech features of the 41,498-square-foot store were replicated on the show floor at the National Retail Federation Convention last week, in a...

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