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With Winston Gone, Nextel Tries to Put Its Name on NASCAR.
Knight Ridder/Tribune Business News, February, 2004
By George Diaz, The Orlando Sentinel, Fla. Knight Ridder/Tribune Business News
Feb. 11--DAYTONA BEACH, Fla. -- With the regularity of a misty breeze hitting the shoreline, they paint a fresh coat of black and yellow along the city streets every morning.
Smiling faces in yellow-and-black T-shirts passing out free stuff. Yellow-and-black Hummers cruising on International Speedway Boulevard. Yellow-and-black signs at restaurants, bars and souvenir shops.
Nextel Communications is the freshest and most dramatic new face in NASCAR country, despite the buzz about Brian Vickers, Kasey Kahne and other talented rookies along pit road.
After paying due respects to Winston's 33-year partnership with NASCAR, Nextel is using NASCAR's...
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